Our Story

Nytarra (नितारा), meaning “having deep roots,” was born from more than a desire to create beautiful scents. It began with a quiet need to be more thoughtful about what becomes part of everyday life. In a world where fragrances are often created without care or context, Tara Malhotra, the founding force behind Nytarra set out to build something considered, honest, and enduring. Something that could live easily in modern homes, while still carrying the depth of time-tested traditions.

What began as a personal exploration soon grew into a larger purpose. Together with a dedicated team, Tara researched extensively, collaborated with experts, and approached formulation with intent; developing clean, well-studied fragrances designed with care for people and the environment.

Each creation is thoughtfully made to fit naturally into daily living. Inspired by traditionally significant ingredients and reimagined for today, Nytarra brings a balanced approach to fragrance, supporting well-being through cleaner choices, made without compromise.