Our Story

Nytarra (नितारा), meaning ‘having deep roots’, was born from more than a love for clean aromatherapy - it was sparked by a quiet yearning to return to what is pure. In a world overwhelmed by harmful, synthetic scents and hollow wellness trends, Tara Malhotra - the founding force behind Nytarra - longed for something deeper. Something honest. Something that could seamlessly fit into everyday rituals, yet carry the depth of age-old traditions.

What began as a personal search soon became a heartfelt mission.
She, along with a team, researched deeply, collaborated with experts, and poured pure intent into creating products that are clean, natural, and kind - both to the body and to the Earth.

Each creation is thoughtfully crafted to make self-care effortless and sacred. Easy formats, rooted in ancient wisdom, to help you honour your well-being without compromise. This is more than aromatherapy. It’s our promise to bring purity, peace, and purpose to your daily life.