Nytarra (नितारा), meaning ‘having deep roots,’ was born from a love for clean aromatherapy and a quiet rebellion against the synthetic world we’ve come to accept. When Tara Malhotra - the founding force behind Nytarra - couldn’t find aromatherapy products that felt truly clean and connected to her roots, she decided to create them herself. Nytarra is her way of bringing nature’s purity back into daily life - rooted in age-old traditions, crafted with care, and meant to inspire a deeper sense of well-being in all of us.

Nytarra was created to do more than offer just beautiful products, it was meant to uplift lives. Today, Nytarra proudly stands alongside the women who bring these creations to life. Many come from humble beginnings, and it brings the entire team immense joy to witness their growth - in confidence, in skill, and in independence. All our products are a reflection of the strength, soul, and craftsmanship in their hands.

“When I started Nytarra, I made myself a promise - and now I make it to you.” - Tara Malhotra.
Everything we create is made with the deepest respect for your well-being and the planet’s. No compromises. No shortcuts. Just honest, natural ingredients that are kind to your skin, safe for your space, and rooted in integrity. This is wellness the way it was always meant to be - pure, mindful, and purposefully nourishing.